Born and raised in Oliver, BC, Christina, Nicole, and Michael Ferreira grew up on an orchard, spending their summers picking and packaging all sorts of fruits at their parents’ packinghouse.
Coming from an agricultural family, the trio learned the value of a hard work ethic at an early age. Their desire to embark on an entrepreneurial adventure while staying true to their agricultural roots combined with over 10 years of experience in various areas of the wine industry got them thinking. Their goal was to take their passion and knowledge and create a vision they could grow and nurture to fruition.
With farming in their blood and wine in their hearts, starting a winery made for the perfect venture for the siblings to undertake—and so SQuEEZeD was born. The trio look forward to welcoming you as we embark on this exciting journey of wine, celebration, and fun!
The name had to portray a fun atmosphere, a passion for winemaking and marketing, and most of all the celebration of the journey from grapes to wine.
Quirky, fun, yet serious when needed—creative, outgoing, and dedicated perfectly describes the team behind the name. Squeezed embodies all that and more!
There’s no better way to learn how to make wine than by working as a cellar hand followed by apprenticing under one of the Okanagan’s leading winemakers. Michael has been a winemaker, determining what goes into the bottle, since 2005, working for the family banner of Quinta Ferreira. Being the artist he is, Squeezed gives Michael the opportunity to create a different style of wine—it’s how an artist works, creative in many ways while maintaining consistency of quality—oh, and winning several awards on the way.
Michael’s adrenaline is fuelled by challenges. When he’s not in the cellar he’s building cars from scratch, fishing, or hunting. He also volunteers for the Okanagan Search and Rescue.
Take 20 years of event planning, marketing and promotions in the BC Wine Tourism Industry, and a marketing degree behind her and we’ve got the marketing engine behind the SQuEEZeD brand. Fuelled by her passion for BC wine, food, and tourism, Christina is the principal of Impact Events; a full service conference and event management company based in Kelowna.
With a diverse and impressive client list, Christina has managed and organized corporate and community events throughout the Okanagan Valley, working with leaders in business and industry as well as private, small business, and non-profit groups.
Nicole has spent the last 15 years as an accountant in many different business sectors. With the analytical side of her brain covered, she’s always looking for opportunities to put her creativity to use. When provided with the opportunity to be part of a venture that is fun and different, the decision was easy. “Yes, I’m in” were the exact words she expressed when asked to be part of the team. Nicole’s passion for wine lends well to her role as a wine rep, and she’s excited to now have the opportunity to sell her own brand.
When Nicole is not crunching numbers or selling wine, she can be found reading or writing, watching hockey, traveling, or finding new or favourite outdoor adventures to embark upon.
Penny has spent 4 years learning the ins and outs of taking care of the vineyard. Having made several visits to the winery in her life, she knows the importance of quality in the vines.
Penny is responsible for protecting the vineyard from birds and happily spends her days chasing them away from the precious grapes.
In her spare time Penny can be found chasing birds, staring out windows, and exploring all outdoor spaces, and loves giving our guests a welcome, walk to the entrance and a “high paw”.
The luckiest Grapes Ever
Wine and Spirits Tasting